UGC Creators: What It Is & 5 Steps To Become a UGC Creator Today

UGC is the short form of User-Generated Content, which means content created in any format (text, image, video, etc.) by users of a product or service. So UGC creators are essentially people who use a product or service and create content on it.

Over the years, especially since the pandemic, UGC has become a full-blown marketing technique for eCommerce businesses. Because it’s such an effective and efficient marketing material, proven to yield more money as ads.

And this eventually resulted in rising waves of demand for UGC content creators. Brands have started to actually pay talented creators to use their product or service to make videos about it. This, too, qualifies as user-generated content, and the brands use such paid-to-create UGC in their marketing mix.

As more and more talented UGC creators started crafting their careers in content creation, more and more people eventually started looking into how to become a UGC creator.

You could be one of them. Maybe that’s why you’re here, right?

What Are UGC Creators?

If you're an active social media person, you might have noticed people in videos where they sort of review a product or service. These videos are called UGC, which is created by users of the product or service in the videos.

Take a look at this example UGC video…

Oftentimes, these people are paid by the company of the product or service shown in the video. The people who create these types of videos are essentially UGC creators.

You can also be a UGC content creator without getting paid by a company. Because, as we said, any content created to showcase a product or service the creator has used qualifies as UGC. Doesn’t matter if the creator is paid or not.

And that means anyone can be a UGC creator, too. All you have to do is use a product or service and talk about it.

How To Become a UGC Creator: The 5 Steps To Follow

The best thing about UGC is, anyone can become a UGC creator. Just as long as you can do a great job at articulating your thoughts. But honestly, that’s no easy feat!

If you want to become a UGC creator, there are a few steps you need to follow to build your UGC career up from the ground. We’ll talk about all these steps here.

Let’s start with identifying your niche…

1. Identify Your Passion or Niche

This is sort of like the first step to building a career in pretty much anything. Because unless you build a career on something you’re passionate about, the chances are really high that you will eventually get bored, burn out, and quit.

So, listen to your heart and figure out what usually excites you. That could be your niche in UGC creation.

For instance, some UGC creators specialize in creating content only for innovative tech products. Because they love technology.

Or some creators specialize in creating content only for SaaS products. Because they love the digital world.

So, figure out what your heart pounds for.

2. The Set Up

Every profession has a means of execution. Like a keyboard for writers, designing software for designers, a tool kit for technicians, and so on.

UGC creators have their own means of execution, too. And that includes:

• A high-quality camera (a good smartphone camera will work)

• Lighting system for various lighting requirements

• A basic video editing software for basic edits on your UGC.

These three make the most basic set up for UGC creation. Sometimes you might be required to do heavy editing on the UGC you create, in which case you’ll need deeper video editing skills and advanced video editing tools.

3. Build a Portfolio

Before you go searching for jobs, it would be a good idea to have a robust portfolio to showcase your talent.

The best way to build your portfolio would be to start creating UGC about some items in your home.

However, please keep in mind that this will not get you a UGC creator job. It’s just that it’s better to apply for jobs with something rather than nothing!

4. Finding a UGC Creator Job

In all honesty, succeeding as a UGC creator can be extremely difficult. Because this industry is really competitive. 

However, due to the increasing demand for UGC creators, you can succeed if you’re able to provide the best quality content with some unique factor.

The top 5 places to get UGC creator jobs are:

• Upwork

• Fiverr

• Billo

• Backstage

• And UGC agencies.

And just so you know, we’re one of the top 5 UGC agencies for eCommerce that’s always on the lookout for new faces to create engaging UGC content for us. If you’re interested and have some spare time to earn extra income, feel free to fill out this form to apply to work with us as a UGC creator.

5. Update, Adapt, and Upskill

Finally, stay updated with industry trends, adapt to them, and keep upskilling yourself with new ways of creating UGC content. 

Industry trends are really important for UGC creators. Because the majority of businesses usually seek UGC that’s in line with the current trend. So, you have that added advantage if you adapt to what’s currently trending.

Conclusion

And that sums it up. Now that you know what UGC creators are and how you can become one yourself, it’s time to get yourself out there and put your skills to the test.

If you’re a natural in front of the camera, chances are, being a UGC creator will work out very well for you.

If you have your niche, set up, and portfolio sorted, go ahead and dive into those top places we discussed where you can find UGC jobs. 

And don’t forget to fill out this form if you’d like to work with us as a UGC creator and earn extra income. 

Good luck!