Argil AI Review: Complete Walkthrough + Review [2025]

We've mentioned many times how incredibly powerful UGC videos are in advertising. It feels so much more authentic compared to other types of ads. And this unpolished, amateur nature of these videos helps to connect better with the audience, driving engagement and conversion.

So the last few years, marketers have been loving UGC videos, but there have always been a few downsides with it.

They take a long time to make and are quite expensive.

Plus, UGC production is a very clunky process, as it involves scripting, shipping products to people, and making sure the creators actually shoot the video as you want it.

However, with the recent developments we've had with AI marketing, these downsides could be history.

A few weeks ago, we discussed the 4 best AI tools to create realistic UGC videos. One of the tools we mentioned was Argil AI.

It's an AI UGC video creating tool that we've been using in our agency for the last few months. We made a ton of ads for our clients and ourselves and have found great success with it.

So it's time we give it a proper review.

And just in case you're interested, here's a full walkthrough of Argil from our founder:

Argil AI Pricing

Let's kick off with how much Argil costs.

To start with, Argil does have a Free Plan that includes:

• 3 video minutes/month (with watermark).

• 1 avatar training credit.

• Access to basic avatars.

It's not very useful, but start with the free plan if you're just trying to get a hang of how AI UGC works.

Then you have the Classic Plan ($39/month) that includes:

• 25 video minutes per month.

• 75 audio minutes per month.

• Access to 100+ AI avatars.

• 3 avatar training credits.

• Option to edit body language.

Next, you have the Pro Plan ($149/month), which is the one we're using. It includes:

• 100 video minutes per month.

• 300 audio minutes per month.

• Access to 100+ AI avatars.

• 10 avatar training credits.

• Option to edit body language.

There's also an Enterprise Plan (custom pricing) for larger requirements. Features include:

• Unlimited videos.

• Unlimited avatars.

• Exclusive avatars.

• Every other Pro Plan features included.

On top of this, you could also get a 30% discount when paid annually.

One Thing We Like About Pricing

For one, creating UGC videos with Argil is significantly cheaper compared to hiring a human team of creators.

Plus, it's great how we get a limit on how many minutes of video we create rather than the number of videos we create, which is how many other AI UGC tools have structured their pricing.

UGC videos are pretty short in most cases. Ours are always in the range of around 30–60 seconds. So for us, we get more value out of this pricing structure.

AI Avatars

As you're in the dashboard, you'll see all the various avatars available.

There are 100+ AI avatars, which includes the different body language options and camera angles to choose from.

The avatars are absolutely realistic. Pretty much no one will be able to tell them apart unless we tell them it's AI.

And we are seeing it reflect in performance, since videos with these AI creators have been just as good as videos we made with human creators. Interestingly, these AI avatars have at times even outperformed human-made UGC videos.

AI Clone

One amazing feature that makes Argil so unique is the option to clone yourself into an avatar.

Yep, you can actually take a video of yourself and Argil will create an AI version of yourself. With this AI clone, you can just feed Argil the script, and you will automatically get an entire video of yourself talking, without you having to shoot yourself for every new script.

It's pretty cool, for sure. But we haven't yet tried it ourselves, solely because we don't want our AI clones on the internet for now. It is a bit scary, isn't it?

So, I can't really give feedback on how practical this feature is.

AI Voices

Each AI avatar comes with their own unique AI voice. However, you also have the choice to clone your own voice into Argil, pretty much like cloning yourself into an AI avatar.

You can create your custom AI voice to Argil itself, or connect and sync your voices in ElevenLabs if you've got anything there.

You can then use these generated or synced custom AI voices in your videos.

We have most of our marketing workflow automated with multiple AI tools. Argil is only one of them.

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Creating AI UGC Videos

Argil gives you two ways to create AI UGC videos.

One of the options is Article-to-video. This is great if you have an existing article, blog post, or LinkedIn posts. You can easily turn them into videos, which you can use on YouTube, or anywhere you want to.

The other option is to make a video from scratch. This is what we do.

To make a video from scratch, you'll start by choosing your AI creator.

You'll then get to choose the avatar's style, which ranges from filming outdoors to filming in different outfits. Keep in mind that not all AI avatars may have multiple filming styles.

The next step is to provide the video script. This is basically the dialogues for your AI creator.

You can either write one yourself or generate with Argil's AI by clicking the Shuffle button.

And in the next page, you get these settings to play with:

• Video format.

• Option to add auto B-rolls.

  • Source of B-rolls (from Google or Argil's AI image generation).

  • Intensity of B-rolls (low, medium, high).

• Option to add auto captions.

• Option to add a background music.

• Preferred voice.

Argil will then start creating the video. That's all it takes... just a few clicks to get an entire UGC video ready.

Turnaround Time

In my experience, the time it takes to generate a video mostly depends on the user.

For me, it took about 10 minutes to generate a video. But people have reported turnaround time as low as 2 minutes, so I believe anywhere from 2 to 10 minutes depending on the user.

Another interesting this I noticed is, the turnaround time also depends on if you've used the AI avatar before. So Argil may take more time to generate a video with a first-time AI creator compared to creating it with an AI creator we used in the past.

Argil AI Review: Final Verdict

Overall, Argil is a really good AI UGC tool. These are the reasons I believe that make it so good:

• It's significantly cheaper compared to human creators.

• Production is a lot faster too since you get videos ready in minutes.

• Unique avatar and voice cloning features.

• Highly realistic output quality.

We were at a stage where it took us hundreds of dollars and days/weeks to get a single UGC video ready. That's why Argil is a huge deal to us, since it literally lets us make 10–20 videos an hour. That's massive help!

However, one thing where Argil (and every other AI UGC tool) struggles is the lip-syncing

part. It's a bit off sometimes.

It could be a deal-breaker for some people. We don't mind it, since when we use these videos as ads, most people watch them on mute. So the automatic captions option on Argil pretty much mitigates the issue for us.

That said, we're rating Argil AI 4/5, considering it's cheap pricing, fast turnaround, and output quality.

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