AI Marketing: The Complete Guide to Getting Started

It’s 2025 and AI is shaking up the marketing world. You’re definitely missing out if you’re not using it yet!

Artificial intelligence is changing how businesses attract, engage, and convert customers every day. It’s easily making marketing smarter, faster, and more efficient.

If you’re running a business online, you need to leverage AI to personalise your content, automate repetitive tasks, and get insane insights into your audience. All of this, of course, to get your sales rolling in.

As a marketing company with 20% of our workflow automated by AI, we’ve got news for you—some pretty great tips, tricks, and insights, too!

In this guide, we’re breaking down everything you need to know to get started with AI marketing. Starting from what it is to how you can use it to grow your business. 

Ready? Let’s go!

What is AI Marketing?

AI marketing is using artificial intelligence to make marketing better. As a business, it helps you easily analyse business data, predict customer behaviour, and automate campaigns with little human intervention.

AI marketing includes amazing things like:

• Machine learning (teaching computers to learn from data).

• Chatbots and virtual assistants.

• Predictive analytics.

• Automated content creation.

• Smart ad targeting.

• And more.

Traditional marketing relies on human guesswork. Just think of how your business is functioning right now without AI. There’s a limit to how long and how much we can work every day, right?

AI marketing, on the other hand, takes millions of data points and finds patterns we’d never spot on our own. It can work 24/7 without needing any rest.

And what does that give you? Smarter campaigns, happier customers, and more sales. At least that’s what it does for us and the hundreds of brands we work with.

The Advantage of AI Marketing

So, why should you care about AI in marketing? The simple answer is that AI makes marketing cheaper, faster, smarter, and way more effective.

That’s the dream for any business, right?

In the early days, AI was great at identifying patterns and automating repetitive tasks. It still is, which is why it works so well in areas like customer personalisation and customer support.

But today, AI is getting creative. It’s capable of actually generating original content like images and videos. This acceleration is nothing short of revolutionary. 

Just imagine your marketing campaigns being data-driven and creatively inspired…

Companies spend most of their time on creative tasks when developing a marketing campaign. Now, with AI, even that can be automated.

That means your campaigns can get faster and cheaper than ever. Our marketing company got 10x more efficient with AI!

5 Best AI Marketing Use Cases

Wondering how AI marketing actually works in real life? 

Here are some awesome ways businesses are using AI to accelerate their marketing efforts online.

1. Personalised Recommendations

Major companies like Amazon and Netflix employ AI algorithms to analyse user behaviour and preferences, delivering personalised recommendations on what to buy or watch, which boosts their engagement and conversion rates. 

Ever opened Amazon to see items similar to the ones you bought in the past? Or the “We think you’ll love these” section in Netflix that eerily seems to know what you’d like to watch whenever you’re on Netflix?

It’s all AI doing the work in the backend.

This sophisticated use of AI enhances the user experience and better nurtures customer loyalty, since consumers are more likely to return to platforms that seem to understand their tastes and interests. 

2. Chatbots and Customer Support

If you’ve ever had to use the customer support on a website, you’d know how they leverage AI chatbots.

Many companies do this for their websites, including Uber, Amazon, eBay, and more. 

About 2 years ago, chatbots were having a bad reputation for their inaccurate responses. But that changed since more advanced AI models like ChatGPT emerged, and chatbots got the biggest comeback ever!

These bots can now handle enquiries, resolve issues, and even guide customers through the purchasing process. Now, they’re more accurate, faster than ever, and available 24/7. 

Plus, talking to them feels just like talking to a human.

For a business getting endless queries a day, these chatbots can free up hundreds of human agents. Just imagine the efficiency!

3. Content Creation

This is what we do every day in our agency. We use AI to create high-quality, high-converting marketing content for ourselves and the brands we work with.

AI tools are making it easier to generate high-quality content. We’re big advocates of UGC ads (and rightly so). It used to take us days or weeks and hundreds or thousands of dollars to create a single UGC video in the past.

The scripting, filming, editing, deploying... oh, it all used to burn so much time now that we think about it.

But a few months ago, we decided to automate some of these tasks with AI. We delegated scripting (with 50% human management) and filming to AI.

It now takes us just a few minutes (a few hours, considering editing) to create a UGC video ad for a fraction of the cost. Literally made it 10x cheaper and faster!

Unreal and unheard of, I know. But it’s possible, and it’s working just as well/better as before. We’re seeing the same performance (sometimes even better) across all our clients.

4. Image Recognition

Brands like Google and Pinterest use AI for visual search capabilities, allowing users to find products similar to the images they upload. 

This is great news for eCommerce businesses.

It helps to enhance the shopping experience, making it easier for customers to discover new items they love.

5. Dynamic Pricing

Many retailers these days are using AI to implement dynamic pricing strategies on their websites. This way, each viewer would be getting a different price on the product they browse, depending on market conditions, competition, customer sentiment, and customer demand.

This approach allows retailers to maximise their revenue while creating a personalised shopping experience for each customer. AI algorithms adjust prices by analysing vast amounts of data in real-time, such as the user’s browsing behaviour, purchase history, and even the time of the day.

For instance, a customer who frequently visits a particular product page may receive a more favourable price as an incentive to complete the purchase, while a first-time visitor might see a higher price to test their willingness to pay.

Choosing the Right AI Marketing Platform

First, identify what your goals are with AI. Is it to improve ad performance? Automate content? A mix of both?

This is important because you’ll find the right mix of AI tools only when you know what your goals are. The good news is that with AI being so advanced today, there’s something for everything that businesses can use.

As of 2025, there are 5,000+ AI tools across a variety of categories available online. But we’ve picked the best one for three of the biggest marketing categories to make your search easier.

The tools mentioned below made it to this list based on our own experience. We’ve either used it in the past or are currently using it for ourselves and the various brands we work with.

However, we are not affiliated with them in any way.

Competitor Research

As a marketing company, we value competitors very much. Most of the time in marketing, you’re only as good as your competitors. 

That’s what makes competitor research so good. It’s a way to know what your competitors are doing, identify and fill in the gaps, and even take inspiration from them for your next marketing campaign. 

BigSpy is one of the best adspy tools you can get. You can use it to spy your competitors’ ads on 9 major platforms:

• Facebook.

• AdMob.

• TikTok.

• Instagram.

• YouTube.

• Twitter.

• Pinterest.

• Yahoo.

• Unity.

Content Creation

This is the category that probably has the most number of AI tools. And they all do a great job at it, too.

However, one tool that we use every day to make our workflow faster and more affordable is MakeUGC. The reason we praise it is that this AI tool literally made a part of our content production 10x cheaper and faster.

Our primary advertising asset is UGC videos. After testing various types of ads with hundreds of brands and millions of dollars, we found UGC video ads to be the most effective.

In the past, it used to cost us hundreds/thousands of dollars and days/weeks to push a single UGC video from ideation to creation. MakeUGC is now doing that for us in just a few minutes and a few dollars.

Sounds interesting? Watch this easy walkthrough of MakeUGC from our founder...

That’s how effective AI is in 2025—one of the many reasons that prompted us to become an AI-first agency this year.

Automation

Zapier is a remarkable tool to automate the repetitive tasks in your workflow. For instance:

• Sending a notification to your Slack team whenever you get a lead through LinkedIn.

• Sending that lead a welcome email.

• AI virtual assistants (AI agents) that can work with your team 24/7.

• And more.

We use Zapier primarily for scheduling. It connects our calendar with Google Meet so that every time someone books a meeting, Zapier confirms it in Slack, sends a thank-you email, and even updates our CRM with the new lead information.

We get hundreds of leads rolling in every week, so it’s really saving us hours of manual work.

AI Marketing Services: Working with an AI Marketing Agency

If you’re new to AI marketing, you’ll naturally feel like you’ve got yourself into a complex web of technology. That’s normal, especially because of the steep learning curve involved with many of the AI tools.

That’s one reason to work with a marketing agency. Because they know these tools inside out.

We’re an AI-first marketing agency managing $500,000+ in ad budget for various brands every month. We specialise in AI-driven social media ads, with results so good they get the chef’s kiss!

Another reason to use an agency is the diverse skill set they come with.

Here at Click Hive, we do ad management as well. So hiring an AI marketing agency like us means less headaches and clutter.

Curious about what we could do for you? Book a FREE 30-minute discovery call with us. 

Getting Started with AI Marketing

AI marketing isn’t just for big brands anymore. With the right tools and strategy, any business from small to big can use AI to operate more efficiently.

But how you want to approach it is the question of the day. Are you experienced enough to make full use of it? Or do you need an AI marketing agency to help you out?

If you want to give it a whirl yourself, you can start by playing around with the tools mentioned in this guide.

If you need an agency, consider speaking with AI marketing agencies like Click Hive. We have a proven track record of media buying with AI-driven creative strategies.

Interested? Book a FREE 30-minute discovery call with us to explore what we can do for you.