7 Meta Ad Strategies That Drive eCommerce Sales

If you want to improve your sales through Meta, you need tested and proven Meta ad strategies that can push your marketing limits.

As a marketing agency, we’ve helped 100+ brands become profitable and scale further with Meta ads. And through all these years, we tested, curated, and improved all the advertising techniques you can think of.

This guide is a reflection of our own experience on what worked for us and the 100+ brands we helped. If you have an eCommerce brand that could benefit from a push in sales, you shouldn’t miss this!

Here are the 7 Meta ad strategies you can implement right now to improve your sales.

1. Know Your Target Audience

The first and foremost Meta ad strategy you need to look into is clearly defining your target audience. 

Don’t already know it? Find them. Have a look at your product or service and figure out who would be the kind of people that would benefit from using it. 

For instance, if you are a shoe manufacturer, you’d probably need men or women within a certain age in a certain country, right?

Go and find out the same depending on your industry of business.

• Who are they?

• How old are they?

• What’s their location? 

• What kind of job do they have? 

• How much is their wealth? 

• What's their lifestyle like? 

• What are their interests? 

• Etc.

Or you could look at the existing customer base of your competitors to figure out the kind of audience you should also be targeting.

2. Use UGC

In all these years of helping brands sell better, we’ve tried and tested hundreds of marketing tactics, making the job easier for every new brand that approached us for help.

One of these strategies were using UGC ads, which ultimately proved itself to be the most profitable advertising approach in our marketing agency so far.

User Generated Content (UGC) is basically any type of content of a product or service made by its users. It could be a written review, an image, video, etc.

In our marketing campaigns, we mostly use UGC videos. So, if we have a client to promote, we will either:

• Use their existing customers to create a video for us.

• Or hire a video creator, and then we'll send them the product or service. They'll use it and create a video, detailing their experience with it.

That's UGC in a nutshell. 

It works very well because the performance we've been getting with these videos are excellent. And we've been playing around with them for around the past five years, and they've always delivered consistent results for us and our clients.

Where It Works Well

For distributing UGC (especially UGC videos), the platforms that we've had the most success so far is with TikTok and Meta. We've tried other platforms, but they weren't just as effective as TikTok or Meta, because the type of audience there, as we know it, is a lot different.

If you’re interested, we can set up and implement for you the same Meta ad strategy that’s worked for 100+ businesses online.

Book a FREE 30-minute discovery call with us to explore how we can help you grow your sales. 

Make sure to book your slot before we’re full. We only work with a few clients at a time.

3. Balancing Experimentation, Productivity, and Profitability

The next approach that’s worked for most of our clients is a balanced testing strategy, where we try to test as many new creatives as possible to find more and more winning ads, while keeping the revenue and profit intact. 

It’s the sweet spot that many brands ask for—they want to test but don’t want to lose too much of money in the process, or lose any money at all.

The way we do it is we start by creating creatives that are targeted for a broad audience, and we would push them live. That gives us a few winning ads to build up on.

It would be ideal if you have existing customers that you can get data from. Identify their demographics, and push the first set of creatives to a similar audience.

And as soon as you get winners from them, create different variations of those creatives. 

For instance, if you got one static image ad that's doing well in performance, use that same image and create a different version of it, with maybe a different hook, colour theme, or a CTA.

Our way is to take any winning ads and create multiple variations out of it. So, one variation of a winning ad would have a different hook, another variation of the same would have a different colour theme, and another would have a different CTA. 

So, from just one winning creative, we're able to make multiple variations out of it.

4. Using AI

We’re halfway through 2025, and AI, as you know, is so advanced these days, and we are already getting hints at how much better they could get in the coming months.

So, at this point, we do AI advertising to stay productive, even during the fast pace of asset production that we have going on in the background. We use it for:

• Copywriting.

• UGC video generation.

• Video caption generation.

• Basic video editing.

• Voiceover, etc.

Pretty much every part of our workflow is incorporated with AI. And with strict human supervision as well, our agency is a lot faster, efficient, and cheaper while not compromising the quality of ads.

5. Build a Strong Sales Funnel

A sales funnel is the structure you build to determine the journey of your potential customers. 

The most basic sales funnel is divided into three parts:

• The top.

• Middle.

• And the bottom.

The top of the funnel contains people who are totally unaware of your product or service, or the problem that it solves. Here, your primary objective is to build brand awareness. 

It's a way to reach people who have never heard of your brand or the problem that your brand is trying to solve. So, you should be advertising in a way that the messaging is clearly conveyed to anyone hearing or seeing your brand for the first time.

Now, when it comes to the middle of the funnel, this is where you try to educate people about your product or service. You’ve already introduced your brand in the top funnel; now is time to give them reasons to buy.

Finally, you have the bottom of the funnel, which is where you’ll be trying to convince people to take action. Brands push frequent offers at this stage to really convince people to buy.

6. Personalise Your Ads

Prepare target audience segments, and always tailor your ads to these audience segments. 

For instance, if you’re a shoe brand, your target audience segments could be:

• Athlete men within the age of 18 to 35, living in the US. 

• Athlete men within the age of 18 to 35, living in the UK.

In this case, when you’re crafting ad creatives or the ad copy for these two segments, you'd have to make minor changes here and there, primarily the English dialect that you use for both of them. 

For the American segment, you'd need American English. And for The UK segment, you'd need British English, since both of them have different slangs and different spellings for certain words. 

So, to appeal to both of them, you're gonna need to personalise the messaging depending on your audience segments.

7. Use Different Ad Types

Carousel and dynamic ads are great ways to improve engagement. 

Carousel ads let you promote multiple products or services within a single ad space on somebody's feed. So, from the viewer's perspective, they can swipe right or left on it to view more of your items on sale. 

The fact that it’s a bit interactive makes it a pretty engaging ad type.

With dynamic ads, Meta will automatically adapt ads to show different products or services to different users, depending on their interests and user behaviour. It's great for retargeting because you can easily promote abandoned cart items.

If you need someone to do all this (and many other marketing tricks) for your brand, you can work with us. 

We’ve helped 100+ brands over the last 5 years, and we’re now open to working with new brands again.

Interested? You can book a FREE 30-minute discovery call with us to explore how we can help you grow your sales. 

There’s no catch, but we only work with select brands at a time. So book your slot before we’re full!