What Are TikTok Collection Ads? Boost Your Visibility and Sales
Being one of the biggest social media platforms in the world, it’s hard to overlook the great potential of TikTok.
TikTok only got into the advertising game in 2019, but they’ve already been setting some record-breaking highs since. The social media app generated a whopping revenue of $9.9 billion through ads alone in 2022, and it’s expected to reach as high as $13.79 billion per year by 2026!
It’s a newcomer that definitely came in style!
Now that we know what TikTok is capable of, let’s see what it can do for businesses. We’ve discussed TikTok Promote in another blog post, so today’s talk is on TikTok Collection Ads, a type of ad designed for seamless browsing of products.
What Are TikTok Collection Ads?
TikTok Collection Ads is a type of ad made for seamless product discovery. It’s basically a different advertising format, where an Instant Gallery Page of a collection of products comes into play.
The goal here? To make product discovery and browsing more seamless for the users, helping them come to fast conclusions, which is ultimately meant to drive more sales for the business.
This means allowing the users to discover more products related to an ad, without ever leaving the TikTok app.
How Do TikTok Collection Ads Work?
It all starts with an ad. When users scroll through TikTok, they will come across an ad as usual. If it’s a Collection Ad, they can go further inside into an Instant Gallery Page, which is basically an instant storefront that contains more products by the same advertiser that are relevant to the product they first saw in the ad.
The Instant Gallery Page shows a different collection of products to each user, which is personalized with products that are most relevant to the user. This personalization is done by TikTok itself, taking into account the user’s browsing habits or interests.
The best part of this is that The Instant Gallery Page is a feature within the TikTok app, so any user who wants to discover the entire collection ad isn’t really leaving the app. This allows for a faster and more seamless shopping experience.
The user is only taken to a landing page outside TikTok when they browse and find a product in the Collection Ads that they wish to purchase.
If you’re an eCommerce business that want to explore the great potential of TikTok to get more sales via ads, we might be a good fit to work together.
We’re one of the best TikTok marketing agencies and we currently have the capacity to partner up with a few more eCommerce brands. In case you’d like to boost your sales with a unique, high-conversion marketing strategy, get in touch with us today!
Why You Should Use TikTok Collection Ads
It’s simple - for easier conversions.
Just imagine the buying process of a customer if they came across an ad on TikTok that’s not a collection ad.
If they want to browse similar items from you, they’ll need to go to your website, which takes time, and the risk of it is that they might go back to TikTok if your website takes too long to load.
However, with Collection Ads, customers are shown similar items within the TikTok app. This eliminates the loading time of a website, which is otherwise required to even browse products.
So, if a customer finds a product they like from the collection itself, chances are, they’ll click on it and wait for the landing page to load even if it takes a bit longer because they now like a product and have a much bigger buying intent.
And that’s why you should use TikTok Collection Ads. It’s a great way to find people with a higher buying intent.
Conclusion
That sums up TikTok Collection Ads. Like we said, if you need to utilize TikTok ads to get your sales up, our UGC marketing strategy will surely be an asset to your business.
Being one of the best UGC marketing agencies, our unique ads strategy has been proven to convert better than normal on TikTok. If you’d like to utilize that, just book a FREE ad strategy call with us now!
And now that you know about TikTok Collection Ads, you could give it a try yourself and see how it helps you. But do keep in mind that you always need a professional to set up profitable ads.
Good luck!
