BigSpy Review: Our Final Verdict on This AI Ad Spy Tool in 2025

In this BigSpy review, we'll dive deep into the nooks and crannies of this ad spying tool, one of the best AI marketing tools that we're currently testing.

BigSpy is an AI-powered ad monitoring tool designed for marketers, ad creators, and eCommerce sellers. It helps to monitor the online ads of competitors, optimise your ad creatives, and gain insights into market trends.

If you're trying to sell anything online, chances are, you're competing with bigger, better fishes out there.

Keeping an eye on their ads might actually give you the competitive edge to push ahead, especially if online ads is your primary method of customer acquisition.

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So, What Is BigSpy?

Launched in 2018, BigSpy is an AI ad monitoring tool that helps marketers, ad creators, and eCommerce sellers gain creative inspiration from competitors for new marketing campaigns.

It's basically an ad library that holds ads from 9 major social channels and other eCommerce sites.

With this ad library, coupled with its AI functionality, you're able to spy on your competitors' ads, helping you gain creative inspiration for your own ad campaigns.

3 Key Features of BigSpy

At it core, BigSpy is an ad library. But it's packed with added functionalities and AI support that makes it much more than a mere database.

So these are the three features of BigSpy that I like the most.

1. Vast Ad Database

BigSpy's vast ad database works by accumulating and cataloguing over 1 billion ad creatives from the advertising industry, covering 71 countries and 23 languages.

This database covers ads from multiple channels and platforms, including 9 major social platforms:

• Facebook.

• Instagram.

• TikTok.

• YouTube.

• Twitter.

• Pinterest.

• Yahoo.

• AdMob.

• Unity.

And 40 eCommerce sites like Shopify and Amazon.

A few key aspects of this database's functions:

• Up-To-Date Collection: The ad collection on BigSpy is updated every day.

• Categorisation: The collected data is catalogued, allowing for efficient searching and filtering.

• Efficient Search: The system uses multi-dimensional combinations, filtering, and deduplication to precisely locate ad creatives.

• Identifying Trends: It identifies and recommends trending ads to help you capitalise on market opportunities.

You can enter keywords, advertiser names, IDs, or URLs to accurately match similar ads and gain comprehensive multi-dimensional competitor ad analysis.

Users can also use multiple filters like country, language, and tool type to discover the latest local ad materials.

With such a large library and search features, you can easily track competitor ad strategies and gain unlimited creative inspiration for your future ads.

2. Competitor Ad Tracking & Analysis

You can get comprehensive AI-powered ad and audience analysis to unlock deep understanding of your competitors' ad strategies.

BigSpy's AI ad analysis takes the headache away by examining your competition's:

• Ad creatives.

• Posting schedules.

• User engagement metrics.

• And target audience demographics.

And it delivers precise audience analysis of your competitors, allowing you to pinpoint the preferences of their target demographic.

This way, you can tailor your future ad creatives and copy to resonate with the audience you want to attract (or the audience your competitors have already attracted).

You can choose to track any competitors you need inspiration from, and BigSpy will automatically update you about their new ads, successful creatives, changes in strategy, and more.

3. Trending Recommendations

Another aspect where BigSpy shines is its ability to find new trends in the advertising space.

It's AI intelligently identifies trending ads and pushes them to you early on. You can filter them by niche, platform, ad type, etc.

Being able to spot trends early is a highly valuable feature for anyone doing ads, since it's one of the most favoured marketing strategies due to its virality factor.

BigSpy Review: Pros & Cons

Pros:

• Vast Ad Intelligence: BigSpy has a large database with over 1 billion ad creatives from 71 countries and 23 languages.

• Multi-Platform Coverage: It supports 9 major social media platforms (Facebook, Instagram, TikTok, YouTube, Twitter, Yahoo, Pinterest, Unity, and AdMob) as well as 40 eCommerce sites like Shopify and Amazon.

• Competitor Analysis: Offers in-depth analysis of competitors' ad creatives, posting times, user responses, and target audience data.

• Audience Analysis: Provide accurate analysis of audience preferences to help you create effective ads.

• Trending Recommendations: Intelligently pushes high-potential and trending ad creatives to users early on.

• Efficient Search: Uses multi-dimensional combinations, filtering, and deduplication to locate ad creatives efficiently, with one-click downloads available for every ad.

• User-Friendly Interface: Simple and intuitive operation that's easy for anyone to grasp quickly.

Cons:

• Limited Features in Basic Plan: The Basic plan has limited features, including only 20 daily queries, up to 25 ads tracking, only Facebook & Instagram support, etc.

• No Direct Downgrade: You cannot directly downgrade your plan; you must cancel and resubscribe, which only starts after the current billing period.

BigSpy Pricing

While the Basic plan of BigSpy is super affordable, it is a pretty limited package compared to the other available plans.

It's a good starting point if you're looking to try out this tool.

Basic ($9/month)

• For just 1 user.

• Supports only Facebook & Instagram.

• Option to switch industry up to 3 times per month.

• Up to 20 queries per day.

• Up to 25 ads tracking per day.

• Up to 25 downloads daily.

Pro ($99/month)

• For just 1 user.

• Supports Facebook, Instagram, Twitter, Pinterest, and Yahoo.

• Option to switch industry up to 3 times per month.

• Unlimited queries.

• Up to 250 ads tracking per day.

• Up to 250 downloads per day.

• Option to track up to 20 FB Pages per month.

• Limited Featured Ads.

• Limited Ad Ideas.

• Limited Equipment.

• Landing Page Insights.

• TikTok Shop (Limited Time Free)

• TikTok Store Charts (Limited Time Free)

• Online Support.

The Pro plan gets cheaper when paid for a longer tenure:

• $79/month when paid for 6 months.

• $69/month when paid annually.

Group ($249/month)

• For 5 users (1 owner, 4 members)

• Supports Facebook, Instagram, Twitter, Pinterest, and Yahoo.

• Option to switch industry up to 3 times per month.

• Unlimited queries.

• Up to 250 ads tracking per day, per user.

• Up to 250 downloads per day, per user.

• Option to track up to 20 FB Pages per month.

• Limited Featured Ads.

• Limited Ad Ideas.

• Limited Equipment.

• Landing Page Insights.

• TikTok Shop (Limited Time Free)

• TikTok Store Charts (Limited Time Free)

• Online Support.

However, you can get this plan at a discounted price of $175/month when paid annually.

VIP Enterprise ($3,000+/year/user)

• Supports Facebook, Instagram, TikTok, YouTube, Twitter, Yahoo, Pinterest, Unity, and AdMob.

• Unlimited queries.

• Unlimited ads tracking.

• Unlimited downloads.

• Option to track up to 100 FB Pages.

• Top ads.

• Trending ads.

• Featured Ads.

• Ad Ideas.

• Playable Ads.

• Landing Page Insights.

• TikTok Shop.

• TikTok Store Charts.

• Special team support.

BigSpy Review: Final Verdict & Rating

Overall, BigSpy is a great AI-powered ad monitoring tool. It's easy to use and serves its purpose well.

However, one problem I have is with its pricing. Because the closest plan to its Basic plan is actually over 10 times more expensive...

And since it doesn't have a "pay as you go" option, this price difference is pretty steep because you might find the Basic plan too limited and the closest plan to that (Pro plan) too much.

There needs to be a middle ground, in my opinion.

Apart from this weird pricing issue, I like BigSpy for its functions. I'm rating it 4/5, taking into account the pricing, functionalities, and usability.

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